Download Designing for Performance: Weighing Aesthetics and Speed by Lara Callender Hogan PDF

By Lara Callender Hogan

As an online fashion designer, you come upon tricky offerings by way of weighing aesthetics and function. sturdy content material, structure, photos, and interactivity are crucial for enticing your viewers, and every of those parts has an immense influence on web page load time and the end-user adventure. during this useful publication, Laura Hogan is helping you procedure tasks with web page velocity in brain, displaying you the way to check and benchmark which layout offerings are such a lot critical.

To start, all you would like are uncomplicated HTML and CSS abilities and Photoshop experience.

Topics include:
•The impression of web page load time in your website, model, and users
•Page pace fundamentals: how browsers retrieve and render content
•Best practices for optimizing and loading images
•How to scrub up HTML and CSS, and optimize internet fonts
•Mobile-first layout with functionality targets via breakpoint
•Using instruments to degree functionality as your web site evolves
•Methods for shaping an organization's functionality culture

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Additional info for Designing for Performance: Weighing Aesthetics and Speed

Sample text

Are you able to accomplish a page’s primary task quickly, or are you finding that your site feels slow? Are you noticing sluggishness in a certain browser or mobile device? Conducting some user testing can also help you figure out which parts of your page should load the quickest, and which need further optimization to improve the perceived performance and critical rendering path. If you find that users perceive your site as slow to load because they’re spending a long time staring at a blank page, or becoming impatient while waiting for an area to become clickable, you can focus on | 2.

Figure 3-10. PNG-8 Export view with few colors. PNG-24 files, on the other hand, do not have the same restriction in color palette. While you can use PNGs for photos, they will often be 5 to 10 times larger in file size than JPEGs because they are lossless. Just as with any other kind of image file, reducing noise and the number of colors will be beneficial to the overall file size of your PNGs. Let’s compare the two images in Figure 3-11: one with 5 different colored stripes, and one with 10. | 3.

Com/), which find the best compression technique for a variety of file types. ImageOptim is software available for download for Macs. Drag and drop an image into ImageOptim, and watch it find the best lossless compression for your image and remove unnecessary color profiles and comments (see Figure 3-13). This software currently includes a number of existing compression tools, such as PNGOUT, Zopfli, Pngcrush, AdvPNG, extended OptiPNG, JpegOptim, jpegrescan, jpegtran, and Gifsicle. ImageOptim’s optimization works on JPEGs, PNGs, and even animated GIFs by choosing the best compression methods for your image.

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