By Karen McGrane
Paperback: a hundred sixty five pages
You don't get to make a decision which platform or machine your clients use to entry your content material: they do.
Mobile isn't simply smartphones, and it doesn't inevitably suggest you're at the movement. It's a proliferation of units, systems, and screensizes - from the tiniest "dumb" telephones to the laptop internet. how are you going to make sure your content material will paintings far and wide, all of the time?
Karen McGrane will train you every little thing you want to get your content material onto cellular units (and more). You'll first assemble facts that will help you make the case for a cellular method, then methods to put up flexibly to a number of channels. alongside the way in which, you'll get necessary suggestion on adapting your workflow to an international of rising units, structures, reveal sizes, and resolutions. And all within the much less time than it takes you to fly from ny to Chicago.
Your content material, Now Mobile
content material earlier than Platform
procedure and Planning
Writing and Editing
humans and technique
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Extra info for Content Strategy for Mobile
Hammond, K. , Stewart, T. , & Steinmann, D. (1975). Social judgment theory. In M. F. Kaplan & S. ), Human judgment and decision processes (pp. 271–312). New York: Academic Press. 24 Background and Motivation Hammond, K. , & Summers, D. A. (1972). Cognitive control. Psychological Review, 79, 58– 67. Hammond, K. , & Wascoe, N. E. ). (1980). Realizations of Brunswik’s representative design. San Francisco: Jossey-Bass. Hammond, K. , Wilkins, M. , & Todd, F. J. (1966). A research paradigm for the study of interpersonal learning.
The equivocality of means may be more readily apparent than that of cues. A proverb reminds us that the best-laid plans of mice and men oft go Introduction to Brunswikian Theory and Method awry, and it is easy to see that failure is possible even in simple cases. Regarding perception, Brunswik gave numerous examples of proximal cues that were ambiguous, and he suggested that this would be typical. A trapezoidally shaped retinal image may be due to a rectangular object seen at an angle, or the object may actually be trapezoidal.
Brunswik argued similarly that for findings to generalize beyond the particular stimuli and conditions employed in a study, they also must be sampled to be representative of the ecology. Such experiments had what Brunswik called a “representative design,” in contrast to the more typical “systematic design” where experimenters manipulate the stimuli and conditions to produce orthogonal independent variables that are convenient to analyze yet often uncharacteristic of the ecology. Recall that Brunswik’s project to study achievement and its strategy decomposed into four parts: (1) the study of achievement itself, (2) the study of ecological texture, (3) the study of the organism’s utilization of cues, and (4) a comparison of the ecological and organismic systems.