By Cheryl Hamilton
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Additional resources for Cengage Advantage Books: Essentials of Public Speaking
Only accomplished public speakers can deliver effective presentations. 1 Public Speaking, Ethics, and You From the beginning of recorded time, educated people have been skilled public speakers. For example, educated Greeks and Romans studied rhetoric—the art of persuasive public speaking. The ﬁrst known handbook of speaking was Aristotle’s Rhetoric. In it he divided speaking into the following three categories: forensic (speaking in court), deliberative (political or legislative speaking), and epideictic (ceremonial speaking).
Humor. ’ [Laughter and applause]…I applaud the graduates today for taking a much more direct route to your degrees. ” Gates’ opening remarks set a lighthearted tone for a somewhat serious and daunting message. Opening with humor is a good way to establish rapport with your audience and get their attention. continued 6 UNIT 1 • Foundations Personal anecdotes. At various points in the speech, Gates stays connected with his listeners by relating personal experiences. “I remember going to Davos some years back and sitting on a global health panel that was discussing ways to save millions of lives.
Then compare your answers with the explanations at the end of Chapter 1. You can also take this quiz online through your Online Resources for Essentials of Public Speaking, and, if requested, e-mail your responses to your instructor. ____ 1. In persuasive speeches, your most important tools are logic and evidence. ____ 2. Good speakers rarely get nervous. ____ 3. Visual aids are nice but are not essential to a good speech. ____ 4. Speakers should be experts in the field on which they are speaking.