By S Sreejesh, Sanjay Mohapatra, M R Anusree
Since study is better discovered through doing, this ebook emphasizes a hands-on, do-it your self process. The readers have many possibilities to work out how company researches have an effect on and aid administration choice. The ebook used a case learn technique for all of the chapters with interactive video clips. The publication gave emphasis to quantitative information research utilizing a software, IBM SPSS 20.0. the information research chapters illustrate intimately every one step in operating the software program courses. The software program courses records are supplied for all info units: outputs, demonstration video clips, and monitor captures are at the site. This e-book offers scholars so much vast aid to be had to profit quantitative facts research utilizing SPSS. therefore, the authors ready this textbook and all of the extra fabrics to assist the scholars to appreciate the practical rules of commercial learn and the way to use them in real-life situations.
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Extra resources for Business Research Methods: An Applied Orientation
1 Steps in the Research Process 15 order to solve the problem or cash in on an opportunity. Exploratory research is undertaken in the initial stages of the research process. It is an informal process that helps in defining the identified problem. This process involves evaluating the existing studies on related topics, discussing the problem with experts, analysing the situation and so on. At the end of this process, the researchers should be clear about what type of information needs to be gathered and how the research process should proceed.
Here, data are collected informally in order to find out the views of the respondents. The researchers may casually seek the respondent’s opinion of the new cell phone wave protectors. Once the research problem is identified and clearly defined, and a formal statement containing the research objectives must be developed. 3 Preparing the Statement of Research Objectives Once the problem is clearly defined, it becomes absolutely essential to determine the objectives of the research. The objectives of the research should be stated in a formal research statement.
An ideal design should take into account important factors like: 1. 2. 3. 4. Identifying the exact research problem to be studied The objective of the research The process of obtaining information and The availability of adequate time and financial resources. Case 1: Johnson & Johnson and Cause-Related Marketing Initiatives Product failures and litigations is not a new story for Johnson & Johnson. In September 1982, the company faced a tragedy when seven people died from ingesting Tylenol capsules that had been laced with cyanide.